Casey Coates: The Entrepreneurial Visionary Disrupting the Beauty Industry with Sustainable Innovation 

Casey Coates: The Entrepreneurial Visionary Disrupting the Beauty Industry with Sustainable Innovation 


The beauty industry has long been known for its use of harmful chemicals and unsustainable practices. Casey Coates, a young entrepreneur, has set out to change this through her sustainable and innovative brand, WLDKAT.

Early Life and Career: 

Casey Coates grew up in the Pacific Northwest and was always interested in beauty and wellness. She studied at the Fashion Institute of Design and Merchandising in Los Angeles before working in the beauty industry for companies like Urban Decay and Smashbox.

The Birth of WLDKAT: 

In 2019, Coates launched WLDKAT, a skincare and beauty brand emphasizing sustainability and clean beauty. WLDKAT uses ingredients that are ethically and sustainably sourced, with a focus on vegan and cruelty-free products.

Disrupting the Beauty Industry: 

WLDKAT’s innovative approach to sustainability and clean beauty has disrupted the beauty industry. Coates has been recognized for her work and featured in numerous publications, including Forbes and Allure.

Innovation at WLDKAT: 

One of WLDKAT’s most innovative products is the Mushroom + Moss Gel Cream, which is made with Chaga mushrooms and moss. This product is designed to provide hydration and reduce inflammation while being sustainably produced.

Sustainability Practices at WLDKAT: 

WLDKAT is committed to sustainability in all aspects of its business. The brand uses eco-friendly packaging, with a focus on using glass and recycled materials. WLDKAT also works with suppliers who prioritize sustainability and ethical practices.

Future of WLDKAT: 

Coates has big plans for the future of WLDKAT. She wants to expand the brand’s offerings and continue to innovate in the sustainable beauty space. Coates is also committed to using her platform to advocate for sustainability and clean beauty practices.

Casey Coates’ Commitment to Social Responsibility: 

Casey Coates understands the importance of social responsibility and has integrated this into the values of WLDKAT. The brand has partnered with organizations like The Loveland Foundation and the ACLU to support social justice initiatives and promote inclusivity. 

WLDKAT’s Impact on the Environment: 

WLDKAT’s sustainable practices not only benefit the beauty industry but also the environment. The brand uses packaging that is 100% recyclable and has reduced its carbon footprint by using suppliers who prioritize sustainability.

Casey Coates’ Inspirational Leadership: 

As a young entrepreneur, Casey Coates has become an inspirational leader in the beauty industry. She encourages other entrepreneurs to prioritize sustainability and social responsibility and has created a brand that truly embodies these values.

WLDKAT’s Recognition and Success: 

WLDKAT has already gained recognition and success in the beauty industry. The brand has been featured in major publications like Vogue and Marie Claire and has won awards for its innovative and sustainable products. WLDKAT is well on its way to becoming a major player in the beauty industry.

Final Analysis: 

Casey Coates and WLDKAT are disrupting the beauty industry with their innovative and sustainable approach to clean beauty. Through a commitment to social responsibility, community building, and environmental impact. Coates and WLDKAT are setting an example for the future of the beauty industry.


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